The "Sustainable OOH Media Industry - Media for A Better World" event illuminated a defining moment for the future of Digital Out-of-Home (DOOH) advertising. Facilitated by Narayan Murthy (Head of Adtech Sales, Moving Walls Group), the panel explored DOOH's critical role in driving the sustainability agenda forward. The conversation went beyond adopting greener technologies to reimagining the very foundation of how the industry operates. From energy-efficient digital displays to intelligent, dat