The AI-generated “It’s the Most Terrible Time of the Year” ad from McDonald’s Netherlands has gotten criticism stateside.

Communications expert Elizabeth Rosenberg explains how financial communications overwhelmed human truths in Omnicom layoffs.

Google developed APIs for its ads and demand-side platforms that answer marketers’ calls for more control in AI advertising.

Google developed APIs for its ads and demand-side platforms that answer marketers’ calls for more control in AI advertising.

As AI changes the marketing landscape, Meltwater’s 2026 trend report notes that answer engines and agentic AI are among the ...

Google developed APIs for its ads and demand-side platforms that answer marketers’ calls for more control in AI advertising.

From streamlined adjustments to full overhauls, these projects set the bar for corporate image work this year.

New TLDs help brands communicate their purpose, convey their tone and connect with their audience, reducing friction between name and identity. Addresses like .studio are well-suited for creatives and ...

Google developed APIs for its ads and demand-side platforms that answer marketers’ calls for more control in AI advertising.

Kim Storin, chief marketing officer at Zoom, breaks down the strategy behind the tech company’s new brand campaign.

Kim Storin, chief marketing officer at Zoom, breaks down the strategy behind the tech company’s new brand campaign. How Dollar Shave Club is returning to its irreverent roots in a new campaign made ...

AI ethics, streaming-driven identity and pattern recognition will help define how brands must shape strategy in a shifting ...