As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

CMOs touch many parts of a business. The chief marketing officer (CMO) role is a study in contrasts. On the one hand, the CMO is responsible for driving company revenue, for building brands and ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

Opinions expressed by Entrepreneur contributors are their own. Guerrillas know that marketing is just a fancy word for selling. It’s more common sense and patience than anything else. It’s a process ...

If you’re selling any type of product, you will most likely have to work with a marketing intermediary at some point. Let’s explore what is a marketing intermediary and how to use them in your ...

Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your ...

Answer: A Marketing Matrix is essentially a plot on a two-dimensional plane according to how well they meet customers' key requirements. You can do this by drawing two lines in the form of a cross.