In sales there can be confusion between what constitutes a “strategy” and a “solution”. However, there should be no ambiguity whatsoever regarding when each should be presented in your sales process.

Forbes contributors publish independent expert analyses and insights. Kathy Caprino, M.A. covers careers, leadership and personal growth. In his new book out this month, This Is Strategy: Make Better ...

Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...

Amid a building spree across the Pacific Islands and the contest over influence in the region, Australian and Japanese foreign and defence ministers met in September to commit to strengthening ...

If, say, 10% of the CMOs responding to Marketing Week’s 2025 Career & Salary Survey had reported that their businesses undervalue marketing strategy, it would have been troubling but not surprising.