Co-branding with another organization can be a powerful way to expand your reach — either to new geographic markets or to new audience segments. The power is in leveraging the brand equity of your ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Marketing has changed significantly in recent years, and anyone who manages businesses, teams and projects in this field has had to adapt. For up-and-coming marketing leaders, this means staying ...

Email marketing is one of the best ways to expand your business. In fact, email has an average return of 122 percent for every dollar spent — making it one of the most cost-effective tools you have.

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...