From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset ...

Which skills are the most common for B2B marketers to list on their LinkedIn profiles? Which skills the fastest growing among B2B marketers? To find out, researchers at the professional social network ...

Marketers have identified data and analytics as the biggest skills gap in the marketing department. Marketing Week’s exclusive Career & Salary 2024 shows that 36.9% of the over 3,000 brand-side ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Despite the growing impact of artificial intelligence (AI), soft skills are the most sought-after skills by APAC employers in the marketing industry. In fact, communication is the most in-demand skill ...

Social media expertise is the most in-demand marketing skill and customer service expertise is the most in-demand sales skill, according to recent research from LinkedIn. The report was based on an ...

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Core digital skills marketers rely on have improved but that the ...

Technology has played a critical role in the marketing landscape; transforming the way teams communicate, collaborate, and perform. It has led to more automation, changing the jobs and skill sets that ...